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MILPITAS, Calif., April 06, 2016– PROMISE Technology Inc., a recognized global leader in the storage industry, is partnering with Symply Inc. to bring extraordinary storage solutions to the rich media market.

Symply has excellent customer insight and expertise for meeting customer expectations, ease of use, technological development, and design, while Promise possesses outstanding engineering expertise and technology leadership. The combined efforts will be a winning strategy for both companies and sure to deliver amazing solutions for rich media customers.

Promise Technology Inc. has been a recognized leader in the storage Industry, developing and delivering high-performance, reliable storage products for the IT, cloud, surveillance and rich media markets, and the recently announced Apollo personal cloud storage for consumers. Symply is an all-star team of industry talent who create high-performance digital storage for media creators and content owners, from the single editor to an entire facility.

“The relationship with Symply takes us into an exciting future in the rich media market, while addressing customer needs today,” noted James Lee, CEO, Promise Technology. “Existing rich media customers can rest assured that they will continue to see the great quality and support from Promise that they are used to, while the two companies collaborate to ensure a seamless transition. Similarly for partners and suppliers, Promise and Symply are committed to maintain the long-term relationships without interruption and disruption.”

“Symply comprises a team of the best industry veterans," explained Alex Grossman, CEO of Symply Inc. "We are poised and ready to take care of the needs unique to the rich media market, and make sure the transition is smooth.”

Symply will assume sales and field engineering responsibility for Promise’s current rich media product lines starting soon in Americas, The U.K., France and Germany. In addition, new products in current development by Promise and Symply will be debuted at NAB 2016 in booth #9321. For other regions, Promise will continue with the sales and support for all rich media products.